Glenn and Tom continue their series of podcasts on the new rules of sales and marketing. Look for more podcasts coming soon on this topic and follow-up discussions on what this means for your Website. Today they review the power of simplicity in driving results from Internet marketing. How to Keep it Simple Communicate directly, [...]
Glenn and Tom review the Website AMAnet.org, the Website of the American Management Association (AMA). The AMA is the winner of our free Website review from our recent social media promotion. Here are the key areas of improvement for the Website: The purpose and goal of the organization and the Website should be clearly stated. [...]
Glenn and Tom introduce a series of podcasts on the new rules of sales and marketing. Look for more podcasts coming soon on this topic and follow-up discussions on what this means for your Website. Some things never change in marketing… some things have changed. The Fundamentals of Marketing That will Never Change Trust and [...]
Podcast Number 80 — August 2012 Glenn and Tom examine the strengths and weaknesses of the Website Homes.com. Here are a few observations on the site’s results: Can the listener determine the revenue model for Homes.com? A very competitive industry and their domain sets them apart. What do Homes.com advertisers really want? They are making [...]
Podcast Number 81 — August 2012 Glenn and Tom review the Website TrustySeals.com. Sometimes the best way to learn about Web marketing is with a real live example. The Website www.TrustySeals.com provides real safe technology. What does that mean? Nice looking design and simple, but the message is not totally clear. How do they make [...]
