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Website within a Website

Posted on: June 13th, 2014 by Thomas Young No Comments

In this podcast Glenn and Tom review how to market a Website within a Website. This is the Web marketing approach of building specific content areas within your Website that become mini-sites within your main company Website. These mini-sites, sub-sites or micro-sites, are effective in targeting individual market segments for your products and services.   [...]

Visual Images and Graphics in Web Content

Posted on: June 13th, 2014 by Thomas Young No Comments

In this podcast Glenn and Tom review strategies for the use of images and graphics in Website content to better market online and generate conversions. Website users look for visual communications and this podcast offers suggestions for communicating visually and making it a part of your content marketing strategy. This will help drive traffic to [...]

Winning the Website War

Posted on: May 8th, 2014 by Thomas Young No Comments

In this podcast Glenn and Tom review the strategies for Winning the Website War. These are the battles against your online competitors and with your Web marketing team that you fight to develop a successful Website and Web marketing strategy.     Listen to the podcast to hear:   What is the Website War? How [...]

Get Results with Online Testimonials

Posted on: May 8th, 2014 by Thomas Young No Comments

Podcast Number 94 — May 2014 In this podcast Glenn and Tom talk about marketing online with testimonials and customer reviews or endorsements. The podcast reviews the steps needed to get results from testimonials and customer reviews on your Website and in social media.     Four Types of Testimonials   Client Lists – A [...]

Website Review: MiniMeGeology.com

Posted on: April 4th, 2014 by Thomas Young No Comments

In this podcast Glenn and Tom review the Website MiniMeGeology.com. This eCommerce Website sells geological products for kids and schools. Learn the steps this Website can take to increase sales and improve results. The Website does a good job of clearly showing what it sells and communicating its purpose. Most site visitors will understand the [...]