Following our review of the New Consumer, let’s look at how selling itself has changed in the recent years: What Selling Used to Be Knowledge was fragmented. Salespeople worked a process and funnel. Prospecting was huge in the past. Questions ruled the sales process. Salespeople were either prospectors or closers. The sales pitch was very [...]
Build a Web marketing team by getting the right people in the right jobs. We have identified four steps to Web marketing success: The right strategy A great Website design and site technology Driving qualified traffic A process for tracking results and measuring ROI It takes a team to make these four steps work and [...]
Google may be the most powerful marketing channel on the planet I have worked in marketing and sales for over 25 years and have never seen a greater marketing tool than Google. Success or failure in Google can make or break a company’s marketing. Google has turned marketing upside down as marketing and advertising that [...]
How to Overcome Barriers to Content Creation Why are most organizations so bad at content? Here are a few common excuses: Don’t have the time Don’t have the people Don’t know how to do it Don’t have the knowledge or skills Too old for new marketing techniques We will have to work too hard Don’t [...]
What is the role of the business leader in Web marketing and content creation? Business leaders are responsible for setting the organization’s marketing strategy and seeing that the strategy is implemented and creates results. But how do business leaders deal with the complex and fast changing world of Web marketing and content? They must [...]
