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Archive for the ‘Design and Technology’ Category

Client Announcement – HifiPix.com

Posted on: March 28th, 2013 by Tom No Comments

HifiPix – Software for viewing and sharing high resolution images We have a new client announcing software that will change the way we view and share high resolution images. This new app, under development by HifiPix, aims to make any image on the Internet support the ability to quickly grow to 10 times the resolution [...]

The New Rules of Selling

Posted on: January 31st, 2013 by Tom No Comments

Following our review of the New Consumer, let’s look at how selling itself has changed in the recent years: What Selling Used to Be Knowledge was fragmented. Salespeople worked a process and funnel. Prospecting was huge in the past. Questions ruled the sales process. Salespeople were either prospectors or closers. The sales pitch was very [...]

The Power of Google

Posted on: January 17th, 2013 by Tom No Comments

Google may be the most powerful marketing channel on the planet I have worked in marketing and sales for over 25 years and have never seen a greater marketing tool than Google. Success or failure in Google can make or break a company’s marketing. Google has turned marketing upside down as marketing and advertising that [...]

What happens below the fold?

Posted on: June 11th, 2012 by Tom No Comments

Keep Important Design and Content Elements Above the Fold It is important to remember that visitors to your Website are using a variety of screen sizes to display Web pages. Sites are often designed with the developer’s screen as the default. Review your Web stats and undertstand the various screen sizes used by site visitors. [...]

Proper Use of Grey Fonts

Posted on: May 18th, 2012 by Tom 2 Comments

What is the proper use of grey fonts? Designers will often use grey fonts, rather then black, as a design element on a Web page. While this can help add contrast to content and improve the look and feel, it can also make the content hard to read on the monitor or screen. This can [...]