Google may be the most powerful marketing channel on the planet I have worked in marketing and sales for over 25 years and have never seen a greater marketing tool than Google. Success or failure in Google can make or break a company’s marketing. Google has turned marketing upside down as marketing and advertising that [...]
Simple and Strategic Navigation Increases Page Views There is a direct connection between the number of page views, time on the Website and the effectiveness of the Website in driving marketing results and sales. The key to making this happen is less navigation options and benefit-loaded Web pages. This is especially true in landing pages [...]
Get the Basics Right First to Meet Website Visitor Expectations There are many things done today in Web marketing that don’t lead to direct results, but must be done to be successful online. Web users look for these things as a given before they will convert and make contact with your company. Don’t necessary look [...]
Keep Important Design and Content Elements Above the Fold It is important to remember that visitors to your Website are using a variety of screen sizes to display Web pages. Sites are often designed with the developer’s screen as the default. Review your Web stats and undertstand the various screen sizes used by site visitors. [...]
Podcast Number 79 — June 2012 Glenn and Tom talk about the changing role of Web content and how to develop strategies that drive results from content marketing on the Internet. The Website www.ScreenComment.com provides great content, but is struggling to be successful and develop a solid revenue model. Here are a few suggestions to [...]
