Key indicators are your critical success factors. However, many Websites do not make these indicators clear to their visitors! This podcast examines how to identify and convey your key indicators at a glance.
Resources
- What content drives your target market?
- How well do you push their hot buttons?
- What will move visitors to contact you?
- How do your visuals support your key indicators?
- What makes you different from competitors?
- Are you addressing your target’s key concerns?
- Avoid flowery, brochure-type content
Action Plan
- Identify 5-6 key indicators
- On your Website, what are the 5-6 areas of the site that trigger user hot buttons
- Set goals for indicators
- Track them monthly and drive your web stats around them
Thomas Young
