Proper content marketing is about excellent market segmentation.
There is a direct connection between your ability to understand your target market and your Web marketing results. This is more clear in your online content than in any other area; the content must speak to and connect with your targeted readers. You can only do this is you clearly understand the market’s needs.
This is why the most common marketing success stories are comprised of people marketing to others they know very well. They are either a part of the market or have a strong connection to it.
It is very common for companies to take a shot in the dark or guess at what their prospective customers might need. This usually leads to failure, followed by a lack of understanding about what went wrong.
When developing a new product that no one has purchased before, begin with market research and then walk in the shoes of your prospect before you launch. The better their needs are understood, the higher the chances are that you can generate new sales.