Communication and Content is the Internet A huge wildfire is burning just West of my home town of Colorado Springs this weekend. The smoke and intensity of the Waldo Canyon fire are amazing. Just a few years ago there would not have been much to know about this fire, other than what you can see [...]
Website Taglines are a Huge Part of a Sustained Competitive Advantage Very clear and direct messaging is critical in today’s busy and crowded marketplace. Website visitors bounce around on Websites and quickly scan the page to see if there is anything of value. Aside from photography, which should always have a caption, the Website’s taglines [...]
Google Webmaster Tools Prevent Spam Google is working hard to display accurate search results with a focus on Website content updates and by blocking spammers that clog Google with irrelevant searches. One of the ways that Web marketers can support Google’s efforts in preventing spam is by setting up and using a Google Webmaster Tools [...]
Marketing Fundamentals are More Important than Ever In today’s noisy world of Web marketing and content distribution the fundamentals of sales and marketing must not get lost. Here are three of the most important. 1. Build Trust Great content, attention to detail and an easy to use Website all work together to build trust and [...]
Keep Important Design and Content Elements Above the Fold It is important to remember that visitors to your Website are using a variety of screen sizes to display Web pages. Sites are often designed with the developer’s screen as the default. Review your Web stats and undertstand the various screen sizes used by site visitors. [...]
