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Archive for May, 2012

The Death of Email Marketing?

Posted on: May 26th, 2012 by iwmanager No Comments

Is Email Marketing Dead? Email marketing has been dealt a serious blow from increased blogging, texting, the growth of social media and other forms of content distribution. Also, the high volume of email messages is making it more difficult to get through. Email marketing needs to change, but it is not dead. Here are a [...]

What Really is Facebook?

Posted on: May 24th, 2012 by iwmanager No Comments

What Facebook Wants to Be Versus What it is Really Facebook’s public offering this week went off with a bang and quickly turned into a thud. There is confusion between what Facebook wants to be and what it really is for users. This is true of social media sites in general and a flaw in [...]

TEC Canada Posting on Four Step Process

Posted on: May 23rd, 2012 by iwmanager No Comments

Blog Posting on the Four Step Process Here is a brief post on our Four Step Process from the TEC Canada blog. “Four Step Process to Website Success.“

Web Marketers Can Learn from Steve Jobs

Posted on: May 22nd, 2012 by iwmanager No Comments

Web Marketers Can Learn from Steve Jobs Steve Jobs was amazing. His biography by Walter Isaacson is a must read. An article of mine was recently posted on the Vistage blog entitled “Six Things Web Marketers Can Learn from Steve Jobs.” Take a look and let me know what you think. Also, I highly recommend [...]

The Power of Impressions

Posted on: May 21st, 2012 by iwmanager No Comments

The Power of Impressions An impression happens when your company name or brand is displayed for the Web user. This can happen in many ways, but is most often seen in Google search results. Impressions can be tracked in Google Anlaytics using Webmaster Tools. We can get an idea of the total number of searches [...]