Two subtle Web stats that are often missed. Most Web marketers focus on the major Web stats such as total visits, conversions, bounce rate, page views and search engine data. However, there are two less talked about Web stats that are critical to a Website’s success: page load time and average time on page. Make [...]
Set Web Usability Rules that Match Target Market Needs A fundamental of good marketing is getting inside the head of your target market and understanding their needs. This is especially true when it comes to Website usabilty. Your challenge is to develop a set of Website development and design rules that everyone on the Web [...]
Google Analytics Update Google has finally removed the link to the old version of Analytics and are only displaying the new version, which is very impressive. It looks like Google was waiting for all the functionality from the old version to be added, before they removed the link. One final function that has been added [...]
Load Your Website Content with Benefits Write with clear benefit statements on your Website and avoid brochure copy. Here is an example of brochure copy: “Our services provide cutting edge information and top of the line performance from an experience executive staff to maximize performance and productivity.” Here is an example of benefit-focused content: “Double [...]
Are you watching your Website stats or is your Website invisible? Websites are notorious for being ignored. This happens because users interact with Websites on an individual level and in privacy. It is easy to let the site slip out of awareness and get ignored. No other marketing medium in history gets ignored like the [...]
