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Archive for January, 2011

Convert Sales People to Web Marketers

Posted on: January 21st, 2011 by iwmanager 2 Comments

In this podcast Glenn and Tom talk about strategies and methods for to converting sales people into Web marketers. Here is an outline of their discussion: Why is it important to convert sales staff to Web marketing staff? Selling by prospecting is dead Lead generation is the key The Web is the best lead generator [...]

Web Marketing Trends for 2011

Posted on: January 21st, 2011 by iwmanager 1 Comment

In this Internet marketing podcast Glenn and Tom talk about Web marketing trends for 2011. Here is an outline of their discussion. What are a few trends in Internet marketing for 2011? There are four key trends to discuss: Continued growth in eCommerce The decline of Google as a search resource Growth in email and [...]