Google is constantly updating AdWords and it is important to keep up. Google now has account reps and have implemented an outreach program to help their customers keep up. We have been assigned an account rep at Google and here are a few things we have learned. Negative Keywords Google has improved the ability to [...]
What is marketing segmentation? It is the process of determining the various characteristics of your marketplace and preparing a Website that meets those needs. Identify the customer and what they perceive as benefits and overall value. In other words, it is the science of understanding your market place and dividing it into segments. Segments might [...]
