Here are a few important and growing Internet trends: Most people check out products on the Web before they buy from a retail store. The Websites they visit influence their retail buying decisions. Cart abandonment rates are still over 50% and are not improving fast enough. Almost all businesses use the Web when searching for [...]
Website content can easily be the lost step-child of Website development. In working with hundreds of clients over the past 10 years, this is the area most neglected in Web marketing. There are several reasons for this. Budgets are not developed properly for content development and most people do not have good writing skills. When [...]
In this podcast we study online branding. Everything on your Website is branding: Logo, Graphics, Colors, Font, Content, Usability, Navigation, Photographs. The Web has created a new impression of branding, much more personal and internally focused. How does a business owner know if their Website is branding correctly? Listen to this podcast for timely tips [...]
