I just finished reading a great book called “Blue Ocean Strategy” by W. Cahn Kim and Renee Mauborgne. I highly recommend this book for marketing professionals. The major premise of the book is how to avoid the red ocean of highly competitive companies struggling to survive and move into the blue ocean of unlimited market [...]
In this discussion, we look at using your Website to convert and forms of conversion. Generating sales leads Building your customer base E-commerce purchases Building an email list Creating Webinar signups Getting forms filled out Responding to web leads very swiftly Encouraging links to your site Getting your media watched or listened to Tracking offline [...]
