Testing your Website for usability is one the most important and overlooked things you can do to improve your site. This podcast presents advice and tools for gaining critical user insights. Action Plan Get Steve Krug’s book, “Don’t Make me Think” Begin now with User Testing, even informally. If your site is an important revenue [...]
The User Friendly Shopping Experience Responses by Thomas Young, CEO Intuitive Websites to a Vistage.com interview. When we speak of a user-friendly shopping experience, what does this entail? Keep it simple and ask the prospect or customer. Don’t make assumptions–most people are too close to their company to accurately see things through the eyes of [...]
Key indicators are your critical success factors. However, many Websites do not make these indicators clear to their visitors! This podcast examines how to identify and convey your key indicators at a glance. Resources What content drives your target market? How well do you push their hot buttons? What will move visitors to contact you? [...]
A wide variety of users can be found surfing Websites. These user types are easily identified in usability testing. Success on the Web comes when a company understands the traits of people that visit their Website and by developing a site that meets user needs. This improves usability and helps the site reach its objectives. [...]
