It is common for marketing professionals to confuse the two strategies of conversions and branding in their Internet marketing and Website design efforts. There are very clear differences between the two. Branding is the thought that you leave in the minds of your target market and how you position yourself different from competitors. Conversions are [...]
Converting web visitors to customers or potential customers is a key function of many web sites. This podcast examines tips and tricks for conversions. Keys For e-commerce sites, don’t let shipping be a barrier to purchasing. Make sure that you’re clear on the goals of your site: selling, getting leads, providing information. Be sure there [...]
Google, Yahoo, MSN currently account for 83% of search traffic. Listen to this podcast for tips on getting found in the organic (free) search engine listings. Resources Wordtracker keyword research tool Webposition Software Google Webmaster Central: Tips and Guidelines for Web Masters SEO Studio by TrendMX WebCEO Action Plan Create great content that your users [...]
