I went to visit the Ann Taylor site this past week for a simple reason: I wanted to know how late the local store was open. Was I able to find this information? No. While it was intuitive to click on “Store Locator,” and search for the local store, the lack of store hours was [...]
It seems that every week some company comes out with a new software tool to magically make your site climb the search engine listings. Of course they all say they’re the best, and only THEY have “what it takes” to get the job done. None of actually believe all of the claims – it’s [...]
Imagine working on a Website project for weeks or even months. This is typical. It is so easy to take a very narrow view of the project because you are so close to it. In fact, there may only be a handful of people making the key decisions on how the Website will look, function [...]
One can write volumes about Internet marketing and driving traffic to a Website. Here are the first important steps you can take within the areas of online branding, search engines, email and links from other Websites. 1. Building a Brand Online Your online brand is how you position yourself on the Web, your strategy and [...]
Users come to a Website for content. Content may be anything, but the bottom line is that content should motivate users to contact you or buy from your Website. Websites have a bad habit of letting graphics, navigation issues, link titles, banner ads and other distractions get in the way of the user’s search for content. [...]
